Coaches, Coaches Everywhere: Exploring the Growing Trend

I didn’t really appreciate the scale of the coaching sector until I decided to become a money coach. The online coaching sector has taken off, thanks to Covid and the advent of online everything.

In recent years, coaching has exploded in popularity. According to the International Coach Federation (ICF), the number of coaches worldwide has grown from 47,500 in 2012 to 71,000 in 2019, with an estimated market size of $15 billion.

It seems that wherever you turn, there's a coach for everything - from life coaching and business coaching to dating coaching and wellness coaching and, of course, money coaching. There are even coaches for coaches (yes, I've been venturing down that podcast rabbit hole lately, you should see my inbox)!

It's pretty comforting to know that if I need support with a particular issue or am seeking change in a certain area of my life, I could probably find a coach out there who is an expert and ready and willing to help and support me in that area.

When it comes to money coaches, there seems to be two types out there: those who will meet their clients where they are in their journey and those who call themselves coaches but have subscribed to a “one size fits all approach” (e.g., all debt is bad and you MUST use the snowball approach to pay it off). As you can probably tell by my tone, I fall into the first camp.

It's not just about teaching you the key concepts - a good coach will also listen actively, ask insightful questions, show empathy, and provide encouragement. They won't impose their own values or opinions on you, but instead will remain neutral, focusing on your goals and aspirations. A good coach will hold you accountable, but with a gentle approach that keeps you motivated and on track.

So, if you're considering working with a coach, be sure to do your research and find one who truly embodies these coaching techniques. With the coaching sector exploding, there's no limit to what you can achieve with the right coach by your side.

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